Before being appointed CEO, Martha joined National Rums, first as Chief Financial Officer and Company Secretary in 2013, before being appointed as Deputy CEO in March 2020. Less than a year later, she broke the proverbial glass ceiling – becoming the first woman, both at the company and in the Jamaican rum industry, to hold the title of CEO.

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Since her appointment to the position, Martha has overseen the long awaited release of the first bottled expression from NRJ’s renowned Long Pond Distillery, the Long Pond ITP-15. She has also continued on the quest to solidify the role of NRJ in cane farming, gaining a firm grasp on managing and repurposing waste, and has expanded the ideals of the company – understanding and cementing NRJ’s goals beyond being bulk rum producers, as well as understanding the company’s responsibilities to the communities of Clark’s Town Trelawny and Lionel Town Manchester where the NRJ distilleries are located.

As the head of the Q&A department, Teri oversees three laboratories dedicated to fermentation, distillation, warehouse and bottled finished products for various brands. She manages a team of QA staff, handling their hiring and ensures compliance with internal and external standards by updating and maintaining QA standards, procedures, and lab equipment. Her efforts have consistently resulted in increased efficiency and improved operations.

 

Teri also spearheads the R&D efforts for new and existing products and procedures, creating unique rum blends. She is responsible for the company´s organoleptic assessment (sensory) program, overseeing panelists ‘training for nosing and tasting assessments, ensuring the company´s products meet the highest sensory standards.

 

In addition, Teri serves as the Lead Auditor for the internal audit system, manages the company´s certifications, including Hazard Analysis Critical Control Points (HACCP), Sedex Members Ethical Trade Audit (SMETA), and Bonsucro. Teri is also the HACCP Coordinator in charge of the Food Safety Management (FSMS) training, quality management systems (QMS), and documentation.

 

Teri´s passion for corporate social responsibility (CSR) and ethics is evident in her management of the company´s CSR and ethic platforms. Her diverse background, which includes a mix of sciences, business, psychology, arts, languages, and sports, has equipped her with the ability to approach challenges with creativity and innovation while maintaining high standards. Teri is committed to continuous improvements, reducing, and eliminating errors, and ensuring customer satisfaction. 

 

With her wealth of experience and unwavering dedication to quality, Teri Alleyne is a respected figure in the Barbados rum industry.